Hello, fellow Ice Creamistas, our favorite day of the year is finally upon us. Better than New Year’s, Christmas, and the first day of summer put together, it’s finally National Ice Cream Day! Every year, National Ice Cream Day is celebrated on the third Sunday in July, as part of National Ice Cream month – which gives us another excuse to live out our wildest ice cream dreams (as if we needed an excuse). 

How Ice Cream Day Came to Be

In 1984, President Ronald Reagan proclaimed July as National Ice Cream Month and established National Ice Cream Day as the third Sunday in the month of July, finally giving ice cream the permanent recognition it deserves. 

Say what you want about the 40th president, but the man knew what his ice cream. In his proclamation he referred to ice cream as “the perfect dessert and snack food.” And, of course, we’re all like… “just wait till you taste Peekaboo with Hidden Veggies!” 

Celebrate with Peekaboo 

And because we can’t get enough of celebrating, the best way to celebrate National Ice Cream Day is by celebrating with us! (Obviously) This year to celebrate our favorite holiday we’re hosting a special giveaway. One lucky winner will receive a year’s worth of free Peekaboo Ice Cream, delivered straight to their door! Imagine coming home every month to a new variety pack of delicious Peekaboo flavors – all with the ice cream taste you know and love, and the added benefits of hidden veggie nutrients. 

Entering is simple, just follow the link for the official entry: 

And as a special bonus, once your contest entry is submitted, you’ll receive an additional surprise incentive to use ASAP, in case you’re like us and just can’t wait for your ice cream fix.

Ready for more of Peekaboo? 

Now that you’ve learned all about National Ice Cream Day (and month!), come back to learn more about special Peekaboo holidays – because we’re a festive bunch. And, don’t forget to follow us on social @eatpeekaboo where you’ll see more of our greatest and latest! 

Where to Try Peekaboo

Peekaboo’s five flavors are available online as well as major stores, groceries and local shops throughout the country. Click here to find a retailer near you!