What It Means to a Certified B Corp
While we normally use the blog to share fun ice cream facts, recipes and guides to our favorite cities, we wanted to take a minute to talk about business. Specifically, what it means to be a certified B corporation. Certified since September 2018, Peekaboo has joined leagues of other amazing companies on making the commitment to working towards a better world through B Corp status.
What is a B Corp
So, what is it? Certified B Corporations are a relatively new kind of business certification that balances purpose and profit. B Corps are legally required to consider the impact of business decisions on their workers, customers, suppliers, community, and the environment.
As part of the certification status, B Corps have to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. As a result, B Corps are some of the most forward-thinking companies operating today.
As a community, B Corps generally work toward reducing inequality, lowering levels of poverty, creating a healthier environment, building stronger communities, and creating more high-quality jobs with dignity and purpose.
Founder of Peekaboo Ice Cream, Jessica Levison, felt that it was necessary for Peekaboo to become a certified B Corporation. “When I launched Peekaboo,” Levison said, “I made it our mission to be sustainable, focus on diversity and not just make profits our priority but to build a company that betters the world. “
What this Means for Peekaboo
B Corporation certification is serious business. As a Certified B Corporation, “we are always seeking opportunities to give back and ways to make our products more sustainable,” Levison says, “for example, we are partnering with Baby2Baby and our local school district for charitable initiatives and we are launching a vegan line of products that will reduce our impact on the environment.”
The B Impact Assessment evaluates how a company’s operations and business model impact their workers, community, environment, and customers. For Peekaboo this means ethically sourcing organic ingredients, reducing our carbon impact, increasing our use of green products and working within an ethical network for sourcing, distributing and producing our product.
Have you heard of Warby Parker, Kickstarter, Klean Kanteen, BeautyCounter and Patagonia? All Certified B Corporations. It’s safe to say, Peekaboo Ice Cream is in good company. If you want to learn more about Certified B Corporations click here.
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